In The Office,
Steve Carrell's Michael Scott, branch manager at dying paper company Dunder
Mifflin, hosts the "Dundies," an annual award ceremony put on to
recognize the staff's accomplishments.
In that same spirit, this writer will award a "Friendly" to
acknowledge behavior that is beneficial to shareholders, whether it comes from
managers, investors, members of the media, or elsewhere. These prestigious awards will be handed out
from time to time, rather than annually, and without the accompanying evening
at Chili's, where the not-so-grateful employees of Dunder Mifflin met to receive
their awards.
And the award goes
to...Jim Tisch, and the
rest leadership team at Loews
Loews, a
conglomerate controlled by the Tisch family, recently decided to reach out to
shareholders in a creative way. Rather
than communicating in one of the usual forms - annual reports, press releases,
television interviews etc. - the company released a short graphic novel that
illustrates – literally – its story.
Given that the value of Loews lies in several businesses - both wholly
owned firms and common stock positions - many would-be shareholders are put off
by the complexity. The graphic work
intends to simplify the story.
The 16-page effort
tells the story of its major businesses, which include large stakes in
publically traded firms such as insurer CNA and Diamond Offshore. The piece also mentions that Loews is
undervalued. In fact, readers learn that
(at the time of publication) the stock is trading at about $48 per share, yet
its "sum of the parts" amount to $50, which doesn't include the value
of dozens of high-end hotels, various pipeline properties, or Highmount, an
energy exploration and production company.
Readers are reminded that the company has trounced the market over 50
years, returning 16% per year, compared to about half that for major
indexes. In addition, the company
re-affirms its core philosophical convictions, including patience, a focus on
the downside rather than the upside, and thinking like owners.
Art Spiegelman,
surely the world's most influential graphic novelist, dismissed Loews' effort
as an artistic failure. His criticism
isn't self-serving, either: the work, starring investigator "Lotta
Value," with recurring appearances from "Rich Stockman," will
not be confused with Maus, Spiegelman's two-part masterpiece of the
graphic novel form. However, it remains
a worthwhile effort at reaching both existing and potential shareholders. It's possible that Loews' short work will
reach most shareholders because of the form, not the content; thanks to the
event itself, rather than its subject.
In other words, it may be more about the meta than the message. Speigelman may appreciate that aspect of it,
at least. In 2011, he released a graphic
novel about the original Maus experience - the work's creation, its
critical reception, and its implications for his own personal life. The book's name? MetaMaus.
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